About Us

Our Story

Novelty Roasts was born from a simple realization: navigating the specialty coffee world can feel overwhelming. After immersing himself in countless brewing methods, flavor profiles, and industry jargon, our founder Cristian Segundo Pulido decided to bridge the gap between mass-market coffee and the specialty realm. Cristian Segundo Pulido founded Novelty Roasts after he discovered the overwhelming information attributed to entering the specialty coffee world. Today, we’re proud to be the gateway for curious coffee lovers who want to explore high-quality beans without the confusion.

Our Mission & Vision

Mission: To make specialty coffee approachable, inclusive, & empowering.

Vision: To become the go-to gateway for specialty coffee discovery for aspiring coffee enthusiasts.

These guiding statements drive every decision we make, from sourcing to brewing guides, ensuring that every step is designed with you, the beginner enthusiast, in mind.

What We Offer

Beginner-Friendly Starter Kits: Curated selections of specialty-grade beans that help you identify your favorite flavor profiles.

Personalized Subscriptions: Evolve your subscription based on your tastes, with interactive quizzes and feedback loops.

Educational Content & Community: Step-by-step brew guides, video tutorials, live Q&A sessions, and an online forum where you can learn and share experiences together.

Our Commitment to Sustainability

We partner only with farmers and cooperatives who practice ethical sourcing and environmentally responsible methods. From bean to cup, our packaging is designed for minimal waste, because we believe great coffee should also be kind to the planet.

Why Choose Us?

Accessible Expertise: Professional-grade coffee made simple.

Transparent Sourcing: Know exactly where your beans come from.

Community-Centered: Join a growing network of new specialty coffee enthusiasts.

Value-Driven Pricing: Premium quality at a beginner-friendly price point.

Join the Journey

Whether you’re brewing your very first cup or refining your technique, Novelty Roasts is here to guide and empower you. Discover your perfect coffee ritual—one freshly roasted bag at a time.